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Acer launches three new Ultrabook series, but remains conservative

Acer Inc. recently launched three new Ultrabook series, but the company remain conservative about the penetration rate of ultra-thin notebook computers this year due to a delay in Intel's new chipsets and macroeconomic uncertainties. Acer released 13-inch Aspire S5, 14-inch and 15.6-inch Aspire Timeline Ultrabooks. Acer expects Ultrabooks to account for 12~15 percent of its total notebook shipments this year, lower than its previous forecast of 12~20 percent.


However, Acer senior vice president and president of its Greater China operations Mr. Scott Lin said: "We have revised our forecast because Intel delayed shipments of its Ivy Bridge processors for one month, while the global economic prospects remain gloomy." The shipment date of the faster Intel Core i5 and i7 processors was delayed till June 3, while the entry-level Core i3 processors are scheduled for delivery in August.


Acer President Jim Wong told investors on April 26 that the company to ship over 200,000 Ultrabooks in the first quarter, similar the number shipped in the fourth quarter of last year. Acer plans to more than double its Ultrabook shipments in the second quarter from the first quarter to second quarter, but the second quarter shipment may not hit the expected target due to Intel's delay. However, Lin projected that the Ultrabook category will account for 25~30 percent of Acer's total notebook shipments next year, primarily due to Windows 8 operating system.

Publishdate :2012/06/14